I specialize in working with entrepreneurial business owners, families that have a child with special needs, and those nearing retirement. People who have a vision for their business's and/or their family's future. I value the opportunity to make a positive and significant difference in the lives of the people I meet.


Associations and Memberships

Past President, Big Rivers Association, National Association of Insurance and Financial Advisors

Member of the Million Dollar Roundtable

Member Northwest Regional Builders Exchange

Eau Claire Area Entreprenuers

Eau Claire Area Special Olympics

Eau Claire Community Foundation

REACH Foundation


Awards and Recognition


Million Dollar Round Table Qualifying Member 2001, 2003-2005, 2007, 2009, 2012-2014

MDRT is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT


National Association of Insurance and Financial Advisors Quality Award 2012-2015

Award recognizing commitment to excellence in service to clients and industry


National Quality Award 2002, 2004-2005, 2007, 2009

Award recognizing persistency and performance

Gene A LaRock, CLU®, ChFC®, RICP®, ChSNC®

Wealth Management Advisor


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