I specialize in working with entrepreneurial business owners, families that have a child with special needs, and those nearing retirement. People who have a vision for their business's and/or their family's future. I value the opportunity to make a positive and significant difference in the lives of the people I meet.


Associations and Memberships

Past President, Big Rivers Association, National Association of Insurance and Financial Advisors

Member of the Million Dollar Roundtable

Member Northwest Regional Builders Exchange

Eau Claire Area Entreprenuers

Eau Claire Area Special Olympics

Eau Claire Community Foundation

REACH Foundation


Gene A LaRock, CLU®, ChFC®, RICP®

Wealth Management Advisor

  • Office 715-839-9692
  • Fax 715-835-0168

To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck