Gene specializes in working with families that have a child with special needs and those nearing retirement. Gene enjoys helping people create a vision for their family's future and values the opportunity to make a positive and significant difference in the lives of the people he meets.


               Associations and Memberships


WisPact Board of Directors

Miracle League of the Chippewa Valley Sponsor

Eau Claire Area Special Olympics

Eau Claire Community Foundation

REACH Foundation Board of Directors

Northwest Regional Builders Exchange

Member of the Million Dollar Roundtable

Past President, Big Rivers Association, National Association of Insurance and Financial Advisors


Awards and Recognition


Million Dollar Round Table Qualifying Member 2001, 2003-2005, 2007, 2009, 2012-2014

MDRT is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT


National Association of Insurance and Financial Advisors Quality Award 2012-2015

Award recognizing commitment to excellence in service to clients and industry


National Quality Award 2002, 2004-2005, 2007, 2009

Award recognizing persistency and performance

Gene A LaRock

Gene A LaRock, CLU®, ChFC®, RICP®, ChSNC®, WMCP®

Wealth Management Advisor


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